The identification of key accounts is crucial for the success of any business, may it be small-scale or large-scale business. All the strategies adopted by the business revolve around the customers because customers are considered as the assets of any company. Managing relations with customers is necessary for the growth of business because these are the customers who bring in revenues. The importance of customers cannot be undermined in any form of business because of their potential of enlarging the scope of business. But preferential treatment is given to those customers who are responsible for major portion of company’s revenue structure. And such customers are also termed as key accounts due to their significance.
Summary of Key Accounts Template for Excel
Making a summary of key accounts can be difficult if this task is taken up for the very first time but the businesses having long history and huge experience can make it quite easily. Assistance can be taken from key account managers regarding this subject. Some companies undermine the importance of key accounts management but some rely heavily on it to ensure the success of their business. Such companies also hire key account managers to aid in the process. Almost every business has key accounts ranging from 15-35, but the criterion used to assign the title of key account to any customer varies from business to business. One should identify its key accounts timely so that a proper sales strategy can be devised ahead of time. Any business should look for those customers that are in harmony with the corporate strategy of business so that they can assist the company in achieving its corporate goals. The identification of key accounts is necessary before proceeding further to establish the summary of key accounts.
Wide variety of templates are available online that can be used to make a summary of key accounts. They can either be applied directly or customized according to the needs of particular type of business. It can be designed in different formats to make it look much better and communicative. Many websites also facilitate in making of summary of key account by charging a minimal fee. So such service can also be taken to avoid high costs by hiring of key account manager. It is usually an excel document having a number of rows and columns. Columns contain the accounts serial number, account names, sales generated this month, sales year to date and orders. And the rows contain information about particular key account. This summary can be used to predict the amount of sales that can occur in future. This summary takes into account the data from the previous year and current year. This data can be used to predict future sales. The analysis of summary of key account can be helpful in devising the strategy for sales at corporate level. So key account management is considered as the most effective tool for retaining the profitable customers as well as creating of goodwill by good customer relationship.